PRETTY RUMOUR creates custom handmade jewelry crafted from high-quality metals and stones. To capture the essence of its work—both simple and sophisticated—the graphic system leverages the contrast between a decorative serif and a clean, straightforward sans serif. This approach reflects the balance between the artistry of craftsmanship and the raw edge of silversmithing. The rest of the brand is enriched with visual imagery that showcases the jewelry's versatility and purpose. The human form is seamlessly integrated into the visuals, serving as a canvas that brings the pieces to life.