Brand identity and naming for Ana María Romo, a therapist and coach specializing in personal development and corporate well-being. The design balances professionalism with a sense of peace, harmony, and expertise.

Inspired by the concept of duality—light and dark, positive and negative, masculine and feminine—the visual identity reflects the ongoing pursuit of balance and self-discovery. This idea translates into key design elements: a monogram formed by two mirrored “A”s for symmetry, a complementary color palette for contrast, and fluid gradients symbolizing continuous growth and transformation. The result is a brand that feels timeless, intentional, and deeply aligned with its purpose.