Production assistance for set design by Studio Space. I worked on the sculpting of the runway’s centerpiece—carved entirely from foam to mimic natural rock formations. The structure was hand-shaped, textured, and painted, then mounted onto a metal base to appear as if floating. I assisted throughout the process: carving, finishing, transporting, assembling on site, and integrating dry ice to enhance the volcanic, Neanderthal-inspired concept.
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Visual identity and rollout for a ceramic ring series, entirely hand-sculpted as a personal side project. Each piece features organic, irregular forms, custom-crafted for wearability and individuality. The debut collection, Agosto, draws conceptual and visual inspiration from Bad Bunny’s Un Verano Sin Ti, translating the album’s mood into a tactile language of form, color, and narrative. The identity system extends this emotional thread—through naming, palette, and imagery—bridging music, memory, and material into a cohesive, collectible body of work.
Panea is an artisanal sourdough bakery where baking meets design. Rooted in the intersection of food and art, its visual identity reflects the purity of its ingredients—simple, essential, and intentional. Graphic elements are distilled to their core, mirroring the craft of sourdough itself: raw yet refined. The logo subtly emphasizes “pan” (bread), striking a balance between strength and delicacy, embodying the brand’s soft, understated sophistication.
PRETTY RUMOUR creates custom handmade jewelry crafted from high-quality metals and stones. To capture the essence of its work—both simple and sophisticated—the graphic system leverages the contrast between a decorative serif and a clean, straightforward sans serif. This approach reflects the balance between the artistry of craftsmanship and the raw edge of silversmithing. The rest of the brand is enriched with visual imagery that showcases the jewelry's versatility and purpose. The human form is seamlessly integrated into the visuals, serving as a canvas that brings the pieces to life.
Pursuing a refined evolution of its minimalistic and bold brand identity, integrating 3D and motion elements to signal modernization while preserving its core essence. The introduction of a serif typeface was a strategic choice—designed to appeal to a more sophisticated, upscale feminine audience by adding a layer of maturity and elegance.
For the e-commerce platform, the objective was clear: maintain simplicity for an intuitive user experience without sacrificing visual interest. The incorporation of 3D and motion was meticulously balanced to enhance engagement and ensure a seamless alignment with the updated brand identity, creating an interface that is both technically robust and aesthetically cohesive.
A Galentine’s Day project celebrating Valentine’s with my true love, best friend, and creative partner in everything, Carolina.
I focused on the type treatment while she modeled a custom 3D bottle from scratch, based on my direction and vision. The concept is a semi-gothic take on the iconic 'Love Potion' from the Fairy Godmother’s in Shrek 2.
1Mentor bridges the gap between education and industry, helping students and institutions navigate the ever-shifting landscape of skills and technology. As part of the brand strategy, we identified two key audiences—learners and advisors—and built a dual structure under a single, unified identity: 1Mentor Learner and 1Mentor Advisor. This framework reflects the platform’s purpose of connecting both sides of the learning experience while maintaining a cohesive visual and strategic foundation.
The visual language was designed to bring warmth and humanity to what could otherwise feel highly procedural. Geometric forms and modular compositions interact and adapt, mirroring how knowledge, skills, and people connect in motion. The color palette carries this same dialogue—balancing the vitality and curiosity of students with the clarity and trust sought by institutions. Through this interplay of form and tone, the identity transforms a structured system into something approachable and dynamic, embodying 1Mentor’s mission to make future readiness both intelligent and accessible.
Runs is the pulse of a global community bound by the universal act of running. What began as a local initiative quickly grew into a movement—one that embraces runners of every level, from first-timers to professionals, united by passion wherever they are. Our role was to guide this transition from local brand to international identity, preserving its vibrant spirit while refining it for global reach. The logotype was reimagined with softer, more organic forms to feel approachable yet performance-driven, and supported by a flexible system that adapts city names to highlight the brand’s local presence within its worldwide network.
The visual language is anchored by a dynamic pattern that distills the essence of running: rhythm, pace, and consistency. Versatile and adaptable, it can be cropped, shifted, or reconfigured to evoke diverse terrains—from mountains to city streets to indoor tracks—while maintaining cohesion across touchpoints. More than a brand identity, Runs functions as a framework for a community in motion: a design system that celebrates running as both a personal pursuit and a shared, global language.
This project was conceived as a five-part video series, each episode designed to reveal a different stage of the garment-making process and the world of the atelier. I developed the narrative structure and naming. Together, the episodes form a cohesive story that balances process, detail, and brand vision.
I led the creative direction across style, pace, and content, shaping the series as short editorial pieces with a refined, cinematic rhythm. I also created the graphics and titles, ensuring they carried the brand’s quiet, sophisticated identity. Every decision,from shot composition to visual pacing, was thoughtfully made to elevate the work while keeping it authentic to A.Shimus’ voice.
Graphic tee created for The Standard Shop’s summer collection, designed to wear easy when the heat sets in.
The Otter’s menu design was crafted with both simplicity and functionality in mind. Designed for easy updates, the system allows on-site staff to seamlessly rotate menus as needed. To ensure accessibility, the design was optimized for editing in Canva, allowing property staff to make real-time adjustments with ease. A streamlined, single-color print strategy ensures cost-effective, in-house mass printing without compromising quality. Each menu size was thoughtfully tailored to match the tone of the meal—breakfast, brunch, lunch, or dinner—while adhering to pre-established formatting for practicality. The result is a refined yet effortless layout that balances sophistication with everyday usability.
Got into The Office during the pandemic, watched episode after episode. One time, I spotted Dwight’s iconic desk sticker and felt like recreating it with my own design twist. A little ode to Dwight, Dunder Mifflin, and the exciting world of paper :)
Brand identity and naming for Ana María Romo, a therapist and coach specializing in personal development and corporate well-being. The design balances professionalism with a sense of peace, harmony, and expertise.
Inspired by the concept of duality—light and dark, positive and negative, masculine and feminine—the visual identity reflects the ongoing pursuit of balance and self-discovery. This idea translates into key design elements: a monogram formed by two mirrored “A”s for symmetry, a complementary color palette for contrast, and fluid gradients symbolizing continuous growth and transformation. The result is a brand that feels timeless, intentional, and deeply aligned with its purpose.
Luxury Silk Sleepwear – Made in Colombia.
This brand embodies elegance and sophistication, weaving together the grandeur of classicism with a modern, understated edge. Rooted in the poetic allure of French Impressionism and the opulence of Versailles, the visual identity captures a sense of timeless regality.
The logo system is an intricate balance of monogram refinement and heraldic detail, inspired by the ornamental motifs found in historical records of the era. Every curve and embellishment is intentional—crafted to evoke prestige while maintaining a contemporary lightness. The result is an identity that feels both archival and fresh, a seamless blend of heritage and innovation.
DECIMO at The Standard, London hosts a weekly event called Sobremesa—a vibrant evening of themed dinners and DJ sets. This series of promotional flyers was designed to encourage reservations and capture the energy of the night. The visual and typographic direction draws from Mexican culture, echoing Décimo’s culinary roots under Michelin-starred Chef Peter Sanchez-Iglesias. At the heart of each poster is a reinterpretation of the 'rock heart'—a symbolic fusion of two iconic elements: el mortero (the traditional stone mortar) and the Sagrado Corazón. Together, they embody heritage, spirituality, and the deep cultural connection to food.
